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To celebrate the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership has been formed. Pokémon's creators alongside London's Natural History Museum are opening a temporary store featuring exclusive merchandise. Fans will find offerings including stationery, plushes, and artwork that are inspired by the institution's theme. The big draw, however, will be a limited-edition Pikachu card, offered as a free bonus for the pop-up. The store is scheduled both the physical location and its web counterpart between late January and mid-April.

The Book That Inspires the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated volume filled with stunning illustrations that show creatures in their natural habitats. The concept like what a Pokémon Professor might publish after trainers submit their data, alternatively a naturalist's journal might have created if the famous islands were populated by Pidgeys instead of birds. Part of the charm stems from the book's serious approach, presenting Pokémon as a legitimate subject for study. Writer Yoshinari Yonehara together with artist Chihiro Kinoshita both hold PhDs in ecology and behavioral science.

Why This Promo Card Different

The company regularly to issue to release cards for big events or brand collaborations. A lot such promotional cards typically highlight the famous mouse Pokémon who serves as the series face. The factor setting this new museum card is its distinctly bigger size. While precise specs have not been publicly disclosed, availability is guaranteed to be strictly limited, and fans limited to only a single card with each transaction.

Limiting Speculator Activity

According to a company announcement, some of the merchandise will also be sold outside the institution itself. However, a wider release is slated for select retailers in the UK. Critically, collectors cannot acquire the card via the online Pokémon Center. While speculator demand is inevitable, it appears they're going to have a difficult time stockpiling large numbers this time around. For those feeling left out, consider an alternative like fossil-themed display headed to Chicago in the coming months.

"Every penny of sales from the museum store and its online store, including these items, support the Natural History Museum’s non-profit work. That encompasses the efforts of hundreds of researchers dedicated to conducting studies and finding answers to the planetary emergency," the statement says.